The Brazilian Brand to Know: Ornare opens in Lisbon, its second address in Europe
THE BRAZILIAN BRAND TO KNOW | ORNARE
Ornare turns 40 with a new address, and it is in Lisbon. The company founded in São Paulo by Esther and Murillo Schattan has opened a 300-square-metre showroom on Rua Joshua Benoliel, in the Amoreiras district. It is the brand’s second space in Europe, two years after its arrival in Milan.
The choice of Lisbon says a lot about the moment. Portugal has become a destination for Brazilians moving abroad, for investors buying property and for an architecture market that has grown along with the city. For a brand that builds bespoke interiors, being close to the people who design a project, and to those who will live in it, matters as much as the product itself.
A showroom for those who design
The space presents kitchens, closets, living rooms and other environments, together with a selection of materials, finishes and custom solutions. On display are the Timeless collection, introduced at the Salone del Mobile in Milan in 2023, Colette, launched during Milan Design Week 2024, and Square Round. The Shaker, Ikigai, Move, Wire and Essential lines complete the offer.
The address was not conceived simply as a store. It is meant to be a meeting point for architects, designers, industry professionals and clients, with conversations, events and networking. The reasoning is the same as in Milan: in the high-end design market, the relationship with the architect often decides the sale before the client ever walks into the showroom.
In the company’s own words, the arrival in Portugal reflects a form of expansion based on proximity and exchange. Luciana Vasallo Coelho, commercial director of Ornare Lisboa, leads the operation in Portugal.
Forty years, a new generation
The expansion comes with a handover. Pitter Schattan runs the operation in Brasil, while Stefan Schattan is in charge of international markets. The second generation takes over a company that built its identity through four decades of joinery, materials and residential projects, and that is now testing how far that repertoire can travel.
The movement is bigger than Ornare. For a long time, Brazilian design travelled abroad as author pieces, in galleries and fairs. Now Brazilian brands are opening permanent addresses in Europe’s design capitals and competing for the same clients as the Italians. Ornare arrives without relying on obvious symbols of Brazilian identity. What it brings abroad is what it built at home: wood, stone, metal, proportion and the idea that a house is organised around the routine of the people who live in it.
Brasil, curated for the world.
Ornare Lisboa: Rua Joshua Benoliel, 6, Amoreiras, Lisbon.
Read also: Seven Movements Redesigning Brazilian Jewelry
Images: courtesy of Ornare